After seeing Lana Del Rey live in London a few weeks ago I had a first hand glimpse of her new single Born To Die, which alongside a lot of her other new material left me feeling quite impressed.

Lana has finally decided to release the official studio audio for people to listen to via her YouTube account, and it is complimented by a moving picture of her embracing model Bradley Soileau (who will appear alongside her in the forthcoming music video).

It was always going to be difficult for Lana to release a new single after the unexpected success of Video Games, but I think Born To Die must be ticking a lot of boxes for her fans. For those of you who haven’t heard it before, what do you make of it?