“The Fire is one of my favorite tracks off HIGO and really feels like something you’d hear in the theater. The line ‘you don’t say good luck, you say don’t give up’ inspired me to create a period piece narrative that stays true to the lyrics while adding another layer to the interpretation.†– Rik Cordero
This isn’t your usual hip-hop video, and that’s a good thing. Just like Cordero says, The Fire really does seem to fit in well with this epic mini-motion picture.