It’s actually quite shocking to think that after its release in January, Adele has only just got round to releasing an official music video for her monster single Someone Like You. Such is the power of Adele these days that she doesn’t even have to go hard with her single promotion to achieve a 10x Platinum status in the UK for her sophomore album 21.
Regardless, her label XL Recordings have played an absolute blinder with their strategy for Adele this year, and the sudden emergence of an official music video for Someone Like You is purely to generate more interest over in America where she had already hit the #1 spot with the single, selling over 1m copies in the process.
The video is no frills, simply shot black & white. The perfect recipe for tugging on all those potential American heartstrings.